For Pet Parents Who Don’t Compromise

Nutrition. That Matters.

Because what you feed your pet should never be a mystery. We’re here to do better — with traceability, sourcing, and human-grade standards in every product.

Karesansui Lickmat

Inspired by Japanese dry gardens, Karesansui is a textured lickmat designed to bring calm and focus. Its gently shifting surface (1–3 mm) stimulates the tongue and nervous system — helping your pet slow down, self-regulate, and relax. Made from food-grade silicone in soft stone-grey, and created as a quiet daily ritual

Hokuō® x Doggie-Zen

A limited edition bungee tug toy made in Sweden—built for focus, fun, and motivation.
Featuring Doggie-Zen’s iconic elastic and handgrip design, now in a unique Hokuō® style. Perfect for agility, obedience, and reward-based training.

Human-Grade

If we wouldn’t eat it, we won’t feed it — held to the same standards, start to finish.

Traceability

We show you where it comes from.
Every source, everytime — always clear.

100% Natural

No fillers. No preservatives.
Just clean, raw ingredients — nothing else.

Rooted in values

We only make what we’d give our own — every single day, without hesitation.